Campaign Summary
Trashed websites, bikini-clad babes and hedonistic hijinks – to launch Lynx’s new Superfresh range, we decided to stage an unforgettable celebration. With the tagline “No Matter What Goes Down, Lynx Will Fix You Up”, the campaign was all about what happens when you’re having a good time. Our answer was Party Across the Internet, an interactive video experience that immersed the audience in an unexpected and exciting journey across 5 major web portals. The party finished up at Facebook, where more than 35,000 consumers have become a fan of Lynx.